Dylan's Videos, Rebuilt

1. What he actually posts

Video	Length	Client	Headline number	"The one thing"	Framework name
LJ Hooker Townsville	2:41	Real estate office, Queensland	3.4x appraisals booked, 26x listings converted, in one month	Speed to lead: 5–6 hours → 2 minutes	"The tale of two agencies" (99% vs the top 1%)
Peard Real Estate	3:01	Real estate group, Perth	124x lead generation from corporate, overnight	The ad says what the seller wants (a price update), not what the agency likes (a Sold sign)	"Baiting the hook" (worm vs chocolate)

Both posted 24 May 2026. Both captions end the same way: "Follow for more of the best practises of social media lead generation for Australian real estate sales offices 🤙". Profile bio: "See how I've booked over 6,000+ appraisals for real estate agencies in Aus 👇 commissioncompass.io". That is the whole organic side. Everything else he does is paid ads, see the playbook.

How the frame is built

LJ Hooker video, one frame every 25 seconds.

Peard video, one frame every 25 seconds.

9:16 split screen. Top half: Dylan at a laptop, side-on, black tee, lav mic, pool and plants behind him, daylight. He looks at the laptop (the board) while he talks, not into the lens.
Bottom half: a Miro board screen recording. White canvas, big black text, emojis as icons, the client's logo at the top, and red pen underlines, circles and arrows drawn live as he says each number.
Caption band in the middle, white italic text on black, word-timed.
One board per video, scrolled top to bottom as the story goes: logo → headline numbers → "Keep in mind 🧠" → framework name with emoji → two-column diagram or two ad screenshots → before/after block → the real Ads Manager screenshot as proof.
No music, no b-roll, no jump cuts you notice. One take, read off the board. The board does the editing.

2. The skeleton (same 9 beats in both videos)

#	Beat	LJ Hooker (2:41)	Peard (3:01)
1	Call out the avatar by job title, first words	"Real estate agency owners and directors who own one or more offices"	"Real estate agency directors and marketing managers at real estate corporates"
2	Named client + multiplied result + time box	"LJ Hooker Townsville … 3.4x in their appraisals booked and a 26x in their listing conversion … in a single month"	"Peard Real Estate … 124x in their lead generation from corporate with this one simple change overnight"
3	"It was ONE thing" + "they changed nothing else"	"they fixed this one process … they changed nothing about the lead generation system itself"	"the exact same call to action and the exact same lead quality and type"
4	Name the framework (a phrase he can own)	"what I'm going to call the tale of two agencies"	"this concept I like to call baiting the hook"
5	Side by side on the board: the 99% vs the top 1%	Agency 1: lead → 2–3 h → manager checks → 15–30 min → assigned → 1–2 h → agent calls → no answer → frustrated → repeat. Agency 2: lead → instantly AI assigns + checks CRM → agent notified, 15 min–1 h to accept → 2 min → call → 3–5x bookings → listings → happy → repeat	Ad A: Sold sign, logo and awards take a quarter, "ready to achieve an above asking sale price". Ad B: "2025 property price update, Alkimos", a house, an address box. "That's all the ad is about"
6	Before → after, same input	1,400 leads = 140 appraisals = 4 listings in 5 months → 55 leads = 19 appraisals = 3 listings in the first month, one agent, "the exact same leads"	$645 for one lead → 76 leads for $670. 52 inquiries at $300 each → 343 last month at $10.20
7	Not a fluke (the long-run number)	— (he lets "same leads" carry it)	"over 6,400 inbound appraisal inquiries at a $13.10 cost per lead in the past year"
8	Emotional close	"So it was smiles all around"	"So it was smiles all around in corporate"
9	Soft CTA, no link, no price	"feel free to give me a follow or you can just message me. I'll be happy to chat"	"drop me a follow or just shoot me a message. I'll be happy to have a chat"

Word count 523 and 558. He speaks at about 185 words a minute. Three minutes is the ceiling, and both stay under it.

3. Full transcripts

LJ Hooker Townsville, 2:41 (Whisper transcription, unedited)

Real estate agency owners and directors who own one or more offices, I want to show you how LJ Hooker Townsville was able to have a 3.4x in their appraisals booked and a 26x in their listing conversion from social media leads in a single month. And it was all because they fixed this one process in their digital lead generation. And I want you to keep in mind, they changed nothing about the lead generation system itself. And so if it isn't that, then what could it be? Well, ultimately, it was what was happening next to be able to convert these leads, which was making the difference. And so to be able to illustrate this point, I want to show you what I'm going to call the tale of two agencies. So we have agency one here, which honestly represents 99% of agencies nowadays. And so let's say they're generating leads through Facebook. They'll have a lead generated and then two to three hours later, the operations or sales manager will see the lead and then cross check it. And then 15 to 30 minutes later, they'll assign that lead to an agent. And then usually one to two hours later, if I'm being conservative, the agent will reach out to the lead. And I want you to keep in mind, this is five to six hours after the lead's already been generated. And obviously, as a result, the prospect's either not going to answer or they're going to object on the phone. The agent's going to get frustrated and then the cycle's going to repeat. And then we have agency two here, which would represent probably the top 1% of agencies in this specific field. When a lead's generated, instantly they have AI assigning that lead to an agent and going and cross checking the CRM for them. And then instantly that agent is notified and given a set time to accept. This will usually be somewhere between 15 minutes to one hour, depending on the size of your team. And then two minutes later, that agent will be calling the lead. This will increase appraisal booking rates by three to five times and you'll be getting hotter leads. And obviously, as a result, the agent's going to be signing more listings and be happy with the process. And then that will repeat. I want to make that clear that we went from five to six hours to two minutes speed to lead. And when LJ Hooker Townsville decided to become one of these top 1% agencies, they went from converting 1,400 leads into 140 appraisals and four listings in five months to then converting 55 leads into 19 appraisals and three listings within the first month with one agent. And these were with the exact same leads. They didn't change anything about their lead generation system. So it was smiles all around. So if you want to see more of the best practices for social media lead generation in real estate, feel free to give me a follow or you can just message me. I'll be happy to chat.

Caption: "Sharing how LJ Hooker Townsville had a 3.4x in appraisals booked and a 26x in listings converted from social media leads in a single month. Follow for more of the best practises of social media lead generation for Australian real estate sales offices 🤙"

Peard Real Estate, 3:01 (Whisper transcription, unedited)

Real estate agency directors and marketing managers at Real Estate Corporates, I want to show you how Peard Real Estate was able to have a 124x in their lead generation from corporate with this one simple change overnight. Now, I want you to keep in mind that they had the exact same call to action and the exact same lead quality and type which they were going for. And so they were looking for inbound appraisal inquiries with sellers and for them to be able to book appointments with those people. And so they had a lead form ad running on Facebook. And the way that they were able to have such a drastic change is with this concept I like to call baiting the hook. And so in this case, let's just say you're going fishing. Are you going to bait the hook with a worm or are you going to bait it with chocolate? Well, obviously you're going to bait it with a worm because that's what the fish actually wants. But too often, I'm finding that real estate corporates, what they'll do is they'll bait the hook with chocolate because that's what they like. And they're going to run ads which they think will be able to convert. And so what happens is that you end up with ads like this, where you've just got a just sold sign, a quarter of the ad is taken up by their logo and the awards that they've won. And they say something general like ready to achieve and above asking sale price. Whereas when the prospect sees this, it does not communicate to them at all that they're going to get an appraisal. Whereas in this case where they've actually baited the hook with the worm, so what the prospect actually wants, it's for a property price update and they make that clear in the ad. And that's all the ad is about. Obviously, you've got branding elements here, but we want to make sure that the prospect knows what they're looking for. And so how this actually ends up playing out is that in this example, they spent $645 to generate one lead. Whereas when they had changed their campaign and they had implemented one of these types of ads, they were able to generate 76 leads for $670. So for basically the exact same budget, they were able to get 76x in their lead generation. And so before, Peard had only generated 52 inbound appraisal inquiries through Facebook at a $300 cost per lead on average. And then after making these changes, they were able to generate 343 inbound appraisal inquiries last month at a $10.20 cost per lead. So they were basically paying 30 times more for the exact same opportunities. And to illustrate that this wasn't just some random fluke that had happened last month, they've been able to generate over 6,400 inbound appraisal inquiries at a $13.10 cost per lead in the past year, basically the same time period which had only generated 52. So it was smiles all around in corporate. So if you want to find out more about the best practices of social media lead generation in real estate, feel free to drop me a follow or just shoot me a message. I'll be happy to have a chat.

Caption: "Sharing how Peard Real Estate were able to have a 124x in their lead generation from corporate OVERNIGHT with 1 simple change! Follow for more of the best practises of social media lead generation for Australian real estate sales offices 🤙"

4. The rules behind it (copy these, not his words)

One client, one number, one change. Never two lessons in a video. The whole video defends one multiplier.
The multiplier is from the client's own numbers, and he shows the raw numbers both sides, so the viewer can do the division. 1,400→140→4 vs 55→19→3.
"They changed nothing else." That line is what makes the one change believable. Say what stayed the same before you say what changed.
Name the mechanism so it can be repeated by others: "speed to lead", "baiting the hook", "the tale of two agencies".
Two columns, not a list. The 99% on the left, the top 1% on the right. The viewer places themselves on the left.
Time boxes on everything. 2–3 hours, 15–30 minutes, 2 minutes, one month, overnight. Time is what makes it feel like a process and not a pitch.
Proof on screen, not claims. The Ads Manager rows with the cost-per-lead column; the two real ads side by side.
"Smiles all around." One soft human line before the CTA. No urgency, no price, no link. The caption and bio carry the link.
Same opening every time: the avatar's job title, then "I want to show you how [client] was able to…". A viewer who sees three of these knows what they are getting.

5. Your seven videos

Five for DFY (buyers), two for Advisors. Every number below is from the client's own interview or recording in the testimonial folder, and the source is named under each script. Where a story is a community member's and not a DFY delivery, the script says "one of our members" and the truth table says so. Read off the board, 2:30 to 3:00 each.

V1 · DFY · Brandon: $6.5M company, 5% down Accelerator client closed March 2025

Who it calls out: people with a steady job and under $500k cash who think multi-million-dollar businesses are for someone else.
The one thing: he structured the down payment before he went to banks: seller holds 5% so he puts 5% down, and he called banks until the seventh said yes.
Framework name: "The tale of two buyers".

MIRO BOARD, top to bottom: Brandon's first name + "Government contracting, $6.5M" → three big lines: $9.8M asking → $6.5M paid · 5% down · 7th bank said yes → "Keep in mind 🧠 no family money, left the army with a hip injury" → "The tale of two buyers 🧑‍💼 vs 🧑‍💼" → two columns: LEFT "Buyer 1 (most people)": finds deal → asks ONE bank → "10% down + experience" → doesn't have $650k → deal dies → back to the job → repeat 🔁. RIGHT "Buyer 2 (Brandon)": finds deal → OFFER FIRST: $6.5M on $9.8M asking → seller note $3M, 8 years, 4% → seller holds 5% standby → he puts 5% → calls every banker 4 times → bank 7 ✅ → signs Friday → "could not have done this without the acquisitions team" → before/after block: "Army → owner of a $6.5M company" circled → proof: a screenshot of the closing-day Q&A recording (cropped tile), the term sheet with numbers blurred.

0:00 CALL OUT + RESULT People with a steady paycheck who think a multi-million-dollar business is out of reach: I want to show you how Brandon, who came out of the army with a hip injury and no family money, bought a $6.5 million government-contracting company that was listed at $9.8 million, and put 5 percent down. And it came down to one thing he did in a different order from everybody else. 0:25 KEEP IN MIND And keep in mind, he didn't find a secret listing. It was on the market. Other buyers had seen it. He didn't have more money than them. So if it isn't the deal and it isn't the money, what is it? It's the order he did things in. Let me show you what I call the tale of two buyers. 0:45 TWO COLUMNS Buyer one, which is honestly most people. They find a deal they like. They go to their bank. The bank says ten percent down and we'd like to see experience. They don't have $650,000 sitting there, so the deal dies, they go back to the job, and six months later they do the same thing again. Buyer two is Brandon. Same deal. Before he talks to a single bank, he writes the offer. $6.5 million on a $9.8 million asking price. The seller carries a $3 million note over eight years at four percent, and the seller agrees to hold five percent on standby, so Brandon only has to bring five percent. Now he goes to the banks with a structure, not a question. Bank one says no. Bank two says no. He called every banker four times. Bank seven said yes. 1:45 BEFORE → AFTER So we went from "I need $650,000 and a track record" to "I need five percent and a seventh phone call". And on a Friday in March he signed the closing papers. Same deal, same buyer, same money in his account. The only thing that changed was the order. 2:15 CLOSE + CTA A few weeks later he was sitting in the office of the company he now owns, putting AI into it. So it was smiles all around. If you want to see more of how first-time buyers are structuring deals like this, give me a follow or send me a message, happy to chat.

Source: weekly client Q&A recordings 8 Oct 2024, 4 Mar 2025, 1 Apr 2025 (clips in ~/Documents/OnYaRoof-research/advisor-wins/). Facts: $6.5M from $9.8M asking, $3M seller note 8 years 4%, seller holds 5% so 5% down, seventh bank, "could not have done this without the acquisitions team". Use the cropped clips; other participants are visible in the uncropped ones.

V2 · DFY · Marc: a 30-year construction company for under 2x cash flow, no bank member for ~2 years LOI accepted, closing Nov

Who it calls out: people with capital who are tired of projects that take years to pay.
The one thing: he gave the broker a deadline and meant it.
Framework name: "The Friday rule".

MIRO BOARD: "Marc · Commercial construction, Minnesota" → $5M revenue · $530k cash flow · $875k price → "= less than 2x cash flow" underlined → "Keep in mind 🧠 his last deal died on the final day and cost him money" → timeline, left to right with red arrows: Month 0 sees listing (Sunbelt) → offer → ANOTHER buyer chosen 😬 → that buyer walks → broker calls back → a second offer appears → Monday: "can you put more down?" → Wednesday: "still deciding" → "You have till Friday or I walk" boxed → Friday: accepted ✅ → structure: ~$600k down, seller carries the rest, no bank, no SBA → "next: hire one estimator = seller says revenue can double" → proof: LOI acceptance (blurred), the Q&A recording tile.

0:00 CALL OUT + RESULT People who have capital but are tired of waiting years for it to pay: I want to show you how Marc bought a 30-year-old commercial construction company doing $5 million in revenue and $530,000 in cash flow for $875,000. That's under two times cash flow, with no bank involved. And he got it because of one sentence he said to the broker. 0:25 KEEP IN MIND Keep in mind, this was not his first try. His previous acquisition fell apart on the last day and cost him money. And on this one he actually lost. There were multiple offers, and the broker picked someone else. So what changed? I call it the Friday rule. 0:45 TIMELINE He saw the business about five months ago. He made an offer. Another buyer, coming out of a corporate job, got picked. That buyer looked at the numbers after debt service and walked. The broker called Marc back. Then a second offer showed up next to his. On the Monday the broker asks, can you put more down? He says, I'll find another hundred thousand. Wednesday, they're still deciding. And this is the sentence: he said, I have to decide whether I'm buying this business or another one, so you have until Friday, otherwise I'm walking. Friday they called. He had it. 1:45 THE STRUCTURE Here's what most buyers miss on the board. Roughly $600,000 down, the seller carries the rest. No SBA, no bank red tape, and the seller keeps a vested interest in the company he built for thirty years. The business runs with five superintendents and subcontractors, so it can grow from five to seven million by adding subs, not staff. The seller's own words: hire one more estimator and you can double revenue. 2:20 CLOSE + CTA Closing is in November and he's bringing in a construction executive to run it day to day while he chairs it. His words on the group call were, this stuff works and I'm grateful I'm in this group. Smiles all around. If you want to see more deals like this, follow or message me and I'll walk you through it.

Source: Drive "3 - Marc" (full interview youtu.be/plwvM7PZIE8). Facts as he said them: $5M revenue, ~$530k cash flow, $875k price (plus ~$200k working capital so "really 1.1"), 4–5 months, deadline Friday, $600k down / ~$400k seller note, closing November, estimator doubles revenue. Marc is also the one advisor-side video on file (JllQ18korVc): check which hat he wears before you call him a DFY client in the caption.

V3 · DFY · Mohan: employed podiatrist to practice owner, 5% down course member owner 8+ months

Who it calls out: doctors, dentists, anyone with a licence who works inside someone else's practice.
The one thing: he stopped shopping sectors and bought what he already knew.
Framework name: "The staring-at-you deal".

MIRO BOARD: "Mohan · Podiatry practice, 30+ years old" → 5% him · 5% seller · 90% SBA · "lawyer paid at closing, out of the deal" → "Keep in mind 🧠 he first looked at trucking 🚚, hearing aids 🦻, a pharmacy 💊" (all three crossed out in red) → two columns: LEFT "Shopping sectors": new industry → broker doesn't know you → seller doesn't trust you → bank wants experience → months pass → repeat. RIGHT "Buy what you know": board-certified → broker checks credentials, takes him seriously → seller motivated (moving to family) → offer from the real numbers → SBA with working capital built in → all staff stayed, seller's wife did the books → "they're teaching me to run it" → before/after: "Employee → owner, April" circled, "3-month gap between leaving the job and closing, stayed in" → next: two more businesses in two years.

0:00 CALL OUT + RESULT Doctors, dentists, anyone with a licence who works for someone else's practice: I want to show you how Mohan, a board-certified podiatrist, went from employee to owning a practice that had been running for over thirty years, with five percent down. And it came down to one decision he had been avoiding. 0:25 KEEP IN MIND Keep in mind, before this he spent months looking at trucking companies, a hearing-aid business and a pharmacy. He wasn't lazy. He was looking everywhere except at the one thing staring at him. I call it the staring-at-you deal. 0:45 TWO COLUMNS Here's what happens when you shop sectors. You pick an industry you don't know. The broker doesn't know you, so you're one more email. The seller wants somebody with experience. The bank wants experience too. Months go by, and you start again in a different industry. Here's what happened when he bought what he knew. The broker checked his credentials and took him seriously on day one. The seller was motivated, he was moving out of state to be with family, and he opened up. Mohan made the offer from the real numbers, not a guess. The SBA financed it: five percent from him, five percent from the seller, ninety percent from the bank with the working capital built in. And the lawyer got paid at closing, out of the deal. 1:50 BEFORE → AFTER He closed in April. Every employee stayed. The seller's wife kept doing the books. In his words, "they're actually teaching me how to run the business". The hard part was a three-month gap between leaving his job and closing, because of a slow SBA lender, and he stayed in. His one regret: a different lender. 2:25 CLOSE + CTA Eight months in he's running it himself, the loan is not stressful on the practice's numbers, and he wants two more businesses in two years. Smiles all around. If you have a licence and you've been looking everywhere except in front of you, follow or message me, happy to chat.

Source: Drive "15 - Mohan" (youtu.be/DCDamutwaD8). His result is a broker deal he ran himself; he credits the course with the mindset ("Acquisitions University … got me in the mindset"). Say "one of our members", not "our client's deal".

V4 · DFY · Robert & Shamila: no money, three businesses on one address community interview

Who it calls out: people who are sure they have no money for this.
The one thing: they valued the location and its income streams, not the seller's ugly books.
Framework name: "Count the streams, not the spreadsheet".

MIRO BOARD: "Robert (limo driver) + Shamila (accounts receivable)" → 80–100 lender calls · 1 yes · 3 businesses in 1 purchase → "Keep in mind 🧠 COVID, job gone, 'basically no money'" → the store drawn as one box with three streams: convenience store 🏪 + U-Haul 🚚 + Canada Post 📮 → LEFT column "What the books showed": expired stock, bad records, badly kept → RIGHT column "What they counted": five minutes from home, three income streams, services they could add → timeline March/April looking → August/September money running low → October 1 keys → 10 months: U-Haul 4 → 10 trucks circled → "then the bank that wouldn't lend them $5k gave them a $325,000 line of credit" underlined.

0:00 CALL OUT + RESULT People who are certain they have no money for this: I want to show you how Robert, a limo driver, and Shamila, who worked in accounts receivable, bought a business during COVID with basically nothing, and ended up with three businesses on one address. And they got there because of one thing they counted that every other buyer ignored. 0:25 KEEP IN MIND Keep in mind, Robert had just lost his job. They called banks, lenders, anyone with money, eighty to a hundred calls, and some people laughed at them. By August the money was running low and they were asking whether this was going to work at all. 0:50 TWO COLUMNS Here's the business they found, five minutes from home. Column one is what the spreadsheet said: the store was badly kept, products were expired, the seller's records were a mess. Most buyers close the tab there. Column two is what they counted. A strong location. A convenience store. A U-Haul dealership. A Canada Post counter. Three income streams behind one door, and room to add more. I call that counting the streams, not the spreadsheet. 1:40 BEFORE → AFTER They found one lender, leveraged their home, got the licences, and took the keys on October first. Then they cleaned it, reorganised it, added products and services, and answered every customer. Within about ten months the U-Haul side went from four trucks to ten. And then the part that matters: the lenders who wouldn't give them a small loan before gave them a $325,000 line of credit, because now they were operators with a track record. 2:25 CLOSE + CTA No money became three businesses and a credit line. Smiles all around. If you've been told you can't buy a business without money, follow or message me and I'll show you how people actually do it.

Source: Drive "26 - Robert" (youtu.be/hJvIK01w-K8). A community interview: their deal was not a DFY delivery. Say "members of our community".

V5 · DFY · Tyler: ten acquisitions, and where the deals really were community interview came to us to go bigger

Who it calls out: people who have been scrolling marketplaces for a year and never bought anything.
The one thing: his deal flow came from the supplier's counter, not the listing sites. Ours comes from 16 marketplaces, thousands of brokers and owners direct, every day.
Framework name: "Where the deals actually are" (this is your "baiting the hook").

MIRO BOARD: "Tyler · 10 acquisitions in 4 years · 8 in pest control" → first deal: money back in month one → "Keep in mind 🧠 he was going to be a dentist" → two columns: LEFT "Where buyers look 🔍": marketplace → 50 other buyers → broker won't send financials before a call → months → nothing bought. RIGHT "Where the deals were 🪱": the pest-control product counter → every visit: "who's burnt out and talked about selling?" → the supplier sees whose orders are dropping → introduction → owner-financed → "more than half my deals were seller-financed" → the lesson line: "I've never raised money, I'd like to learn how" → then OUR column: 16 marketplaces scanned daily + thousands of brokers messaged + owners direct = "the counter, at scale" → proof: a screenshot of the platform's deal list for one client (no names).

0:00 CALL OUT + RESULT People who have been scrolling business-for-sale sites for a year and still haven't bought one: I want to show you how Tyler bought ten businesses in four years, eight of them in pest control, and made his money back on the first one in the first month. And it has nothing to do with how good he is at reading listings. 0:25 KEEP IN MIND Keep in mind, he was supposed to be a dentist. He got into dental school and left. And he has never raised money in his life. So if it's not money and it's not a finance background, what is it? It's where he looked. I call this where the deals actually are. 0:45 TWO COLUMNS Column one is where almost everyone looks. The marketplace. You find a listing you like. Fifty other people found it too. The broker wants a call before he'll send anything. A month goes by. Nothing. Column two is where Tyler's deals came from: the counter at his pest-control supplier. Every time he or one of his guys went in to buy product, they asked one question: who do you know that's burnt out and has talked about selling? The supplier sees whose orders are going down. He made the introduction. Owner meets owner. More than half of Tyler's deals were seller-financed because of how that conversation started. 1:45 THE SCALE VERSION Now here's the thing. You probably don't have a supplier counter. So this is what we built to be that counter at scale: your buyer profile goes in once, then sixteen marketplaces are scanned every day and you're submitted on everything that fits, thousands of brokers get messaged for deals before they list, and owners get approached directly. Tyler's first four years, every day, for you. 2:25 CLOSE + CTA He came to us because solo deals topped out at one to three million and he wants to do ten to a hundred. That's the next video. Follow or message me, happy to chat.

Source: Drive "1 - Tyler" (youtu.be/mfAflgI7_-E). Ten acquisitions, $80–90k to ~$1M revenue each, first one paid back in month one, supplier-counter sourcing, never raised money, more than half seller-financed. Do not say "millions". His deals predate us; he joined to go bigger.

V6 · Advisors · The tale of two advisors no name, verbatim from a paying advisor's call needs consent to name him

Who it calls out: business brokers, CPAs, wealth advisors and real-estate agents who get buyer enquiries and turn them away.
The one thing: advisor two keeps the buyer and plugs them into a system instead of turning them away.
Framework name: "The tale of two advisors".

MIRO BOARD: "An advisor in [state], 15 buyers a month asking him for deals" → his own words, each quoted in a speech bubble: "I turn away most of those people." · "I just have people sitting in a database doing nothing." · "The listing brokers, a lot of them won't even respond to you." → "Keep in mind 🧠 those buyers already asked for help and already have money" → two columns: LEFT "Advisor 1 (99%)": buyer enquires → no listings that fit → "I'll let you know" → database → nothing → buyer buys elsewhere or never buys → repeat 🔁. RIGHT "Advisor 2 (Acquisitions.com advisor)": buyer enquires → buyer profile taken in one call → 16 marketplaces scanned daily and submitted automatically → brokers messaged for pre-market deals → NDAs signed the same day → every deal gets analysis + due-diligence report → proof of funds sent on the buyer's behalf → bank and investor intros → the advisor sits on the deal to closing → fee on the engagement and on the close → the buyer refers the next one → repeat 🔁 → before/after: "turned away → kept and closed" circled.

0:00 CALL OUT + RESULT Business brokers, CPAs, wealth advisors, real-estate agents: if people come to you asking for a business to buy and you don't have one, I want to show you what one advisor said to us before he joined, and what the same month looks like on the other side. It comes down to one thing you do with the buyer you were about to turn away. 0:25 KEEP IN MIND Here are his exact words. "I turn away most of those people." "I just have people sitting in a database, basically doing nothing right now." And about the listing brokers: "a lot of them won't even respond to you." Keep in mind, these are buyers who already asked for help and already have money. That's the warmest lead that exists, and it's being thrown away. So let me show you the tale of two advisors. 0:55 TWO COLUMNS Advisor one, honestly most of the industry. A buyer calls. He has no listing that fits. He says I'll let you know. The buyer goes into a database. Nothing happens. Six months later that buyer bought something through someone else, or never bought at all, and he never earned a dollar on them. Advisor two is the same person with a system behind him. The buyer calls. He takes their buyer profile in one call. From that day, sixteen marketplaces are scanned for that buyer every morning and they're submitted on everything that fits. Brokers get messaged for deals before they're listed. NDAs come back signed the same day. Every deal that comes in gets a full analysis and a due-diligence report. Proof of funds goes out on the buyer's behalf, and when the deal is real, banks and investors are introduced. The advisor stays on the deal through closing, and gets paid on the engagement and on the close. And a buyer who closed refers the next one. 2:05 BEFORE → AFTER Same advisor, same phone, same buyers. The only change is that the buyer he used to turn away is now a client with a deal pipeline on day one. 2:30 CLOSE + CTA He joined. The people in his database are the first ones he's calling back. Smiles all around. If you're an advisor with buyers and no deals, follow or message me and I'll show you what the system does for your buyers.

Source: the three quotes are a paying advisor's words from his pre-purchase calls (reports/client-pain-points-verbatim-2026-10-27.md, "PAID (broker)"). Private calls: quote the words, not the name, until he agrees. The system claims are the platform's own (16 marketplaces, same-day NDAs, analysis and DD reports, POF letter, bank and investor intros) and match the "Process" block in the Drive write-ups. Do not state advisor package prices or "exclusive territory" on video: the signed agreement says no exclusive territory is granted.

V7 · Advisors · Brandon's deal, told from the advisor's chair wording needs Moran's OK

Who it calls out: advisors who sell listings and think a first-time buyer with 5% is a waste of time.
The one thing: the deal was structured before the banks were called, which is work an advisor can do for every buyer.
Framework name: "Structure before the bank".

MIRO BOARD: same numbers as V1 ($9.8M → $6.5M · $3M note 8y 4% · 5% standby · bank 7) but the two columns are: LEFT "Advisor who sends the buyer to the bank": buyer → bank → no → "come back when you have more" → gone. RIGHT "Advisor who structures first": buyer → offer drafted at $6.5M → seller note + standby negotiated → bank package built → seven lenders in parallel → closed → advisor paid on the close → "what one closed deal is worth to an advisor" (leave the figure blank until Moran fills it).

0:00 CALL OUT + RESULT Advisors who sell listings and treat a first-time buyer with five percent down as a waste of time: I want to show you a $6.5 million government-contracting deal, listed at $9.8 million, that closed with a buyer who put five percent down. And the reason it closed is one piece of work that an advisor can do for every buyer in their database. 0:25 KEEP IN MIND Keep in mind, this buyer came out of the army. No family money, no track record. The kind of buyer most advisors politely ignore. I call what happened next structure before the bank. 0:45 TWO COLUMNS Advisor one sends the buyer to a bank. The bank says ten percent and experience. The buyer has neither. The advisor says come back when you have more. The buyer never comes back. Advisor two structures first. The offer goes in at $6.5 million on a $9.8 million ask. The seller carries $3 million over eight years at four percent. The seller agrees to hold five percent on standby. Now the buyer needs five percent, not ten, and he has it. Then the bank package goes to lenders in parallel, not one at a time. Six said no. The seventh said yes. 1:50 BEFORE → AFTER A buyer who would have been turned away signed closing papers on a Friday in March and was sitting in his new company's office in April. Same buyer, same five percent. The difference was that somebody did the structuring work before the bank got a say. 2:20 CLOSE + CTA That is the work we put behind every advisor's buyers, so the buyer you were going to turn away becomes the deal you get paid on. Smiles all around. Follow or message me and I'll show you how it runs.

Source: same as V1. Brandon is a buyer-side client, not an advisor's client. The plan file (19 Oct) already flags that advisor videos retelling buyer wins need Moran's OK on wording; this script says "the work we put behind every advisor's buyers", not "an advisor closed this".

6. The Miro board, exactly

One Miro board, one frame per video, each frame a tall column the width of a phone (the editor crops the bottom half of a 9:16 frame to it). Build the whole frame before you press record; the only thing that happens live is the red pen.

Block (top → bottom)	What goes in it	Dylan's version
1 · Logo / name	Client's first name and the business type. No logo of a company we don't have permission to show.	LJ Hooker Townsville logo
2 · Three headline lines	Each one a number, big, with room under it for a red underline.	"3.4x in their appraisals booked", "26x…", "In a single month!"
3 · "Keep in mind 🧠"	The thing that stayed the same, or the handicap. One line.	"They changed NOTHING about the lead generation system itself"
4 · Framework name	Title case, with two or three emojis that act as icons.	"Baiting the hook" 🎣🍫🪱
5 · Two columns	Left "most people", right "the top 1%". Boxes joined by arrows, each box one phrase, time boxes in bold, the loop closed with 🔁. The right column ends in ✅ or 🤑.	"Tale of 2 Agencies", 99% vs top 1%
6 · Before → after	Two stacked blocks with the same input written both times so the viewer sees "same leads / same buyer / same money".	"From converting 1400 leads = 140 appraisals = 4 listings in 5 months → 55 leads = 19 appraisals = 3 listings in the 1st month"
7 · Proof screenshot	Something real: the closing-call tile, an LOI with figures blurred, the platform's deal list, an Ads Manager table. Circle the number in red.	Ads Manager rows, "$13.10" circled

Style: white canvas, black text, one font (Miro's default is fine), text size so that one line fills about 70% of the column width, emojis instead of icons, and red for every annotation. Pen tool, red, medium. Underline numbers as you say them, draw the arrow between the two blocks as you say "went from… to…", circle the time box last.

Red lines to never cross on a board: no client's full name without consent, no bank or lender name, no package price, no "exclusive territory", no figure rounded up from the interview.

7. Recording SOP

Step	Do this	Why
1 · Board first	Build the Miro frame from section 6. Read the script against it once. Change the board, not the script, when they disagree.	He reads the board, which is why it never sounds memorised.
2 · Set	Sit side-on to a laptop at a table, daylight from the front, plain dark top, lav mic clipped. Camera on a tripod at eye level, framed chest-up, in portrait if the phone allows it. Keep the same chair and spot for all seven.	The series looks like one series.
3 · Capture	Record two things at once: the camera (phone, 4K) and the Miro screen (QuickTime or OBS screen recording, with the pen tool active). Clap once at the start to sync.	The editor stacks them: camera top half, Miro bottom half.
4 · Take	One take per video, 2:30–3:00. If you stumble, pause two seconds and restart the sentence; the editor cuts the pause. Annotate in red as you say each number.	Three minutes is the reel ceiling; both of his sit under it.
5 · Edit	9:16, 1080×1920. Camera top, Miro bottom, a black band in the middle with word-timed white italic captions. No music. Export at 30 fps.	Matches his frame exactly.
6 · Caption	"Sharing how [first name] was able to [result] with one change. Follow for more of what works for first-time business buyers in the US 🤙" (Advisors: "…for advisors who get buyer enquiries").	Same two sentences every time.
7 · Post	Instagram Reel + Facebook page + YouTube Shorts (under 3:00) on the same day. One a week for seven weeks, Tuesday morning US Eastern.	Cadence is what builds the retargeting pool his coach talks about.
8 · Reuse	Cut each one to a 45–75 second ad: beats 1, 2, 6, 9 only. Run it as a cold ad to the DFY and Advisors landing pages with the four-line copy formula from the playbook.	His talking-head ads are 0:44–1:55; this is where the organic video becomes the ad.

8. Who said what, and whose result it is

Video	Person	Relationship	Result attributable to us?	Consent to name	Source
V1, V7	Brandon Muniz	Accelerator client (buyer)	Yes. "Could not have done this without the acquisitions team."	Said on a recorded client call; confirm before a public video	advisor-wins/README.txt + 4 clips
V2	Marc	Member ~2 years; also the one advisor-side testimonial on file	Partly. "This stuff works and I'm grateful I'm in this group."	Interview was recorded for publishing; confirm	Drive "3 - Marc"
V3	Mohan	Course member	Mindset only; he ran the broker deal himself	Interview was recorded for publishing; confirm	Drive "15 - Mohan"
V4	Robert & Shamila	Community interview	No. Their own deal.	Confirm	Drive "26 - Robert"
V5	Tyler	Interview; joined to go bigger	No. His ten deals predate us.	Confirm	Drive "1 - Tyler"
V6	A paying advisor (broker)	Advisor client, $6k	The quotes are his, before joining	Private sales calls: no name without his yes	reports/client-pain-points-verbatim-2026-10-27.md

Dylan's two videos are both about his own clients' results from his own service, which is what makes them case studies. V1, V6 and V7 are the same kind. V2–V5 are member stories: they teach the mechanism and the process, and the script says "one of our members" so they never claim a result we did not deliver.

Dylan's videos, transcribed and rebuilt for Acquisitions.com